Combine the sugar, 1/4 cup of the warm water, and active dry yeast in a medium mixing bowl. Stir to combine and leave to proof for 5-10 minutes or until bubbles begin to form. Add remaining water.
Stir in the coconut oil, bread flour, and salt and mix until the flour is hydrated. Gently oil your hands and knead the dough in the bowl for 3-5 minutes or until a soft but still slightly shaggy dough forms, reapplying oil as needed to keep dough from sticking.
Cover bowl with a plate, lid, or plastic wrap and leave to rise for 1-2 hours or until doubled in bulk. Punch down the dough and divide it into three equal pieces. Divide each piece of dough into fifths, forming fifteen total pieces of dough.
Generously grease a glass 9x13" pan. Shape each piece of dough into a ball by folding and stretching the dough over itself until a smooth surface forms. Place roll into greased pan and repeat with remaining pieces of dough.
Cover pan a lid or greased plastic wrap and set aside to rise until doubled, approximately 45 minutes. Preheat oven to 375.
Once oven is hot, bake the rolls for 20-25 minutes or until golden on top. Allow to cool for five minutes in pan before removing. Serve warm with butter or homemade jam.